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06.01.2025

Holiday Fever – The Report

This report explores spending behaviours of consumers during the festive season. The report will inspire brands on how they can potentially optimize consumer and channel engagement during the festive season, and beyond.

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06.01.2025

Holiday Fever 2.0 – The Report

In a world that’s constantly changing, understanding the pulse of holiday spending is more crucial than ever. Holiday Fever 2.0, (the sequel to Holiday Fever report from last year), goes beyond the surface offering illuminating insights into the economic context, consumer behaviour and trends that define the holiday season in Nigeria. This report helps brands […]

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Holiday Fever 2.0 – The Report